Info

Cold Call by Harvard Business School

Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.
RSS Feed
Cold Call by Harvard Business School
2017
August
July
June
May
April
March
February
January


2016
December
November
October
September


All Episodes
Archives
Now displaying: Page 1
Nov 18, 2016

On the internet, content may be king, but connecting users is the key to building an empire. The Norwegian media giant Schibsted learned this lesson the hard way, and then used it to thrive in an online news market where many others have failed. Through the lens of his new book, The Content Trap, professor Bharat Anand discusses Schibsted’s resounding success, how bringing users together drives revenue, and the importance of media companies adopting a “digital-first” approach.

0 Comments