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Cold Call by Harvard Business School

Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.
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Sep 19, 2016

How do you manage a community, grow it, and sustain it? Threadless has done it since 2007 by crowdsourcing its T-shirt designs and selling the best ones. Professor Karim Lakhani talks about the challenges, exciting moments, and ultimate dilemma in the case: When do you grow the community vs. When do you go national and make the big money? Many companies consider how to bring elements of community into their companies. Learn more from this fascinating journey through “Threadless: The Business of Community.”

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