Fishbowl founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industry. But the app is still largely limited to the consulting industry. Can they extend the app into other sectors? What’s the winning business model? Will adding employers to the mix pay off or kill the value? Professor Leslie John discusses the case study and how it relates to social media and personal privacy.
Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator.
Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.
Professor Ray Goldberg discusses how Wegmans CEO faced a food safety issue and then helped the industry determine how it could become more proactive in the future.
How deeply does the culture of a startup matter? Can it be shaped? Senior Lecturer Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth.